Technical Analytics Architect
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Responsibilities:
- Collaborate with clients to understand their analytics needs and objectives, translating them into actionable plans and strategies.
- Develop and implement analytics solutions using GA4, Looker Studio, Google Tag Manager, and other relevant BI tools as needed.
- Work closely with the analytics implementation team to ensure the successful delivery of client requirements.
- Handle primary communications with clients and internal teams surrounding analytics, providing timely updates and ensuring a smooth project execution.
- Demonstrate a deep understanding of client-side tagging concepts and apply this knowledge in the development of analytics solutions, server-side analytics a plus but not a requirement.
- Continuously stay informed about the latest trends, tools, and best practices in the analytics and BI space, and leverage this knowledge to drive improvements in our solutions and processes.
- Provide training and support to clients and internal teams as needed, fostering a culture of knowledge-sharing and collaboration.
Qualifications:
- 3+ years of experience in a similar role, with a strong background in digital marketing analytics
- Expertise in GA4, Looker Studio, and Google Tag Manager is required.
- Knowledge of Segment and other BI tools is a plus.
- Solid understanding of client-side tagging & server-side concepts and best practices.
- Strong communication skills, with the ability to effectively convey technical concepts to both technical and non-technical stakeholders.
- Excellent problem-solving skills and the ability to think critically and strategically.
- A team player who is comfortable working in a fast-paced, dynamic environment.