Ideas from the team at FTF — on marketing, media, and what's coming next.
This isn't AI bolted onto a traditional agency model. We dismantled the old playbook entirely — and rebuilt operations from the ground up around a system that never stops working.
Read ArticleThe rules of search changed again. Here's what the latest shifts mean for your organic strategy in 2025.
The latest from FTF — AI in commerce, ad tech shifts, and what to watch heading into the holiday season.
Consumer behavior shifted dramatically post-pandemic. Your BFCM playbook needs to catch up.
Our team at Amplitude's Marketing Summit — key takeaways on analytics, attribution, and where marketing measurement is heading.
The latest from FTF — what we're reading, thinking about, and watching across marketing, AI, and the industry.
Google's AI Overviews are reshaping organic search. Here's what the data shows and what you need to do about it.
The latest from FTF — what we're reading, watching, and thinking about across marketing, AI, and the industry.
Most people use AI wrong. Here's a practical framework for writing prompts that actually get you useful outputs.
Conversational and generative AI search aren't just shifting rankings—they're redefining the entire discovery experience. Learn how to earn visibility in the new search landscape.
FTF's monthly digest — the signals, shifts, and stories shaping digital marketing right now.
FTF's debut weekly report covers Google Ads API v22, expanded attribution, GA4 consent diagnostics, and the surge of AI creative automation.
Your survival guide for holiday marketing — from awareness to loyalty — with every funnel stage mapped to tactics that convert.
FTF took its 20-person remote team to Skytop Lodge for 48 hours of strategy and connection. Here's the full playbook.
FTF's Senior Digital Marketing & Client Strategy Leader shares the real AI workflows she uses every day — from smarter client communication to automating the boring stuff.
AI attribution is replacing guesswork with precision. Learn how machine learning models are transforming how agencies allocate spend and forecast growth.
From automating 60,000+ image optimizations to generating metadata for thousands of pages — how FTF is using AI to scale technical SEO.
Download FTF's free Microsoft Clarity GTM Custom Tag Template and start tracking user interactions, e-commerce events, and form submissions—no code required.
FTF's invitation-only seven-part series for marketing executives — real-world AI frameworks to uncover insights, automate work, and drive measurable growth.
Microsoft Clarity goes far beyond heatmaps — it's a full-funnel paid media analysis tool. Here's how to use it for landing pages, UTMs, smart events, and conversion mapping.
MER is your marketing team's GPA. Learn how to calculate it, what it tells you, and how to use it to make smarter budget decisions across every channel.
Never gonna give you up on CX. Rick Astley's infamous chorus maps perfectly to the six pillars of ecommerce customer experience. Seriously.
GA4 only captures the events you configure. Microsoft Clarity fills in the blanks — every click, dead click, and rage click — without a single additional event snippet.
FTF's strategic position on AI and how we're integrating automation, precision, and personalization to revolutionize digital marketing today.
Taylor Swift has mastered community-building at scale. Here's how D2C brands can steal her playbook and forge the same kind of loyalty with their customers.
After the pandemic boom, eCommerce growth has stalled. Here's how top brands are using CRO, UGC, website optimization, and behavioral science to drive conversions in 2024.
Google rolled out 44 GA4 updates this year. Here's the definitive breakdown of what actually moved the needle and what missed the mark entirely.
GA4's 48-hour data lag is killing real-time decisions. Here's how to bypass it with BigQuery and Looker Studio to see what's happening on your site right now.
Privacy regulations and cookie deprecation are reshaping digital advertising. Contextual advertising is back — and with AI, it's smarter and more precise than ever before.
We've run over 100 technical audits. Here are the most common technical SEO issues we encounter and which have the largest impact on organic traffic when corrected.
Contrary to popular belief, links still move the needle. Here's what the data shows and a real-world look at how manufactured links operate in the wild.
Your C-Suite is open to investing — but first you need to prove the channel worthy of their money. Here's how to pitch the CEO, CMO, and CFO on SEO.
A deep-dive across 3 websites in 3 niches—ecommerce, B2B lead gen, and hospitality—with real strategies, real numbers, and zero fluff.
Learn how to identify what to remove, optimize, rewrite, or combine — and make data-driven decisions that dramatically improve your SEO performance.
A step-by-step framework for running controlled A/B tests on your title tags and meta descriptions at scale using Google Search Console.
Every content type you should be building for an ecommerce site — from category pages to scholarship resources — with real examples of what's working.
FTF's 10-step UX audit process for identifying what's killing conversions — and fixing the right things first.
Owning position 1 isn't enough. Here's how to dominate the entire SERP and multiply your organic traffic exponentially.
Web design isn't just colors and fonts. Here are the 11 Google Analytics reports our consultants analyze before starting any website redesign project.
Commerce Cloud has a unique set of SEO challenges. Here's what we've found across dozens of client implementations — and exactly how to fix each one.
When traditional SEO tactics max out, user experience is often the missing piece. Here's how to diagnose and fix UX issues that are holding back your rankings.
If your website is targeting multiple languages or locations, hreflang tags are an integral part of your technical SEO success. Everything you need to know to implement them correctly.
Just days after the True Voice Media acquisition, FTF announces the acquisition of WEBRIS, an SEO agency based in Miami, Florida, founded by Ryan Stewart.
FTF has acquired True Voice Media — a Philadelphia-based agency specializing in social media, content, and influencer marketing strategy.
TF*IDF is the mathematical backbone of how search engines score relevance. Here's what it is, how it works, and how to use it to improve your content strategy.
WebP images can cut file sizes by 25–73% compared to JPG and PNG. Here's everything you need to know to implement them on your WordPress site today.
The nuances of B2B SEO are staggering. Here's how we approach building campaigns for companies with long sales cycles, multiple decision makers, and complex buying processes.
We compare the egobait method against the raw data approach — two real content campaigns, two different clients, with actual performance data.
Building SEO rankings is like constructing a house — brick by brick, with a blueprint. Here's the framework for stacking organic authority that compounds over time.