Find & Engage Your Audience
It’s no longer good enough to have an amazing web site. Successful brands need to engage customers where they are. And where they are is on social media. We audit your existing channels and develop customer personas that align closely with the goals of your business. Via social listening, we zero in on the platforms your users hang out on, and we insert your brand, authentically, into the conversation, not by brute force, but by creating relevant content that adds real value.
See your social presence as a free landing page that works double-time: as relationship builder and lead generator. Our initial focus is about finding a balanced message that engages your target users at the right place and the right time.
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Hone & Amplify Your Messaging
Organic social media is an incredible testbed for paid promotion. We want followers to fall in love with your brand, and spread that love to new users once we uncover the best ways to engage them.
Through developing and testing your messaging buckets, we’ll build eye-catching creative that not only sells – but also provides long-term value to your audience. We’ll then use our findings to amplify your content to the most valuable user segments.
Our Organic Social Process
Through deep research of your industry, competitors and existing channels, we develop core customer personas to target through organic social. We study the demographics and behavior of these user segments to determine which channels they engage with most directly.
We create messaging buckets based on your target users and the platforms we’re engaging. Whether our goals are building social proof, cultivating community or selling goods or services directly, we make sure to offer a balanced message that engages the interests of your users.
Your creative should show the value of your product while keeping followers engaged and sharing. We develop creative that’s relatable and platform-appropriate, whether you’re on Facebook, Instagram, TikTok, Linkedin or Twitter. We test extensively, track performance and lean into what works so you’re never just posting into the void.
Finding the right cadence is almost as important as finding the right platform. We strike the balance so you never overwhelm your audience or leave them wanting more. We find out when they’re scrolling, shopping, sharing and liking, and optimize your posting schedule to match.
We provide extensive reporting on the results of our campaigns, so you’ll know exactly what’s driving engagement and revenue – and why. Measuring results is core to organic social, and provides the opportunity to plan and scale paid promotion.