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New locations were opening and CGW needed a website in less than 6 weeks.
The new, simplified design and online booking flow increased leads by 38%.
FTF delivered the full scope of the design + development sprint on time.
Demand was growing quickly as CGW expanded into enterprise real estate solutions. They needed design components that could be used to support a wide range of content types with no additional coding required.
FTF developed patterns using Advanced Custom Fields that could be used interchangeably across the theme’s catalog of templates.
This enabled CGW’s sales and marketing teams to quickly spin up new landing pages for warm offers, new pitches, and new geo-focused or time-based events without the need of developers or content managers.
With nearly 90% of solution aware users starting their customer journey on mobile devices, FTF identified that it was crucial to design mobile-first to drive conversions.
Even if appointments weren’t set online (though the majority were if we include website-generated phone calls) we focused on capturing contact details to trigger automated email nurturing sequences.
Kevin Anderson | CommonGrounds Workplace
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