Interesting insights indeed Nick. You mentioned how Google is a user experience company. Do you think their AI alogorithms chose to list more e-commerce pages for terms like sofa, coffee machine after noticing how the bounce rate may have been high for informational pages listed on the first of of SERPS? I have a strong feeling that would be the case. Thanks for sharing your analysis btw. Given your e-commerce experience, it’s worth a ton to read/watch your thoughts on such things 🙂 Reply
Syed – Yes I definitely think that G’s algorithm’s (as supported by deep machine learning) are running quantitative analysis of qualitative heuristics to determine a page’s value for the user. Beyond just bounce rate I think CTR, dwell-time, long click, and even to some extent the amount of pogo-sticking back and forth to the SERP results, as well as even the query path – all play a big role in determining what users “expect” to see and then are “satisfied” with. My pleasure, thanks for taking the time to leave a comment 🙂 /n Reply
So Google now would want results pages with lots of options with a specific category to rank for these terms versus sites that are solely focused around one specific item ranking for a general term. This makes a lot of sense and I’m going to start taking these ideas to my current e commerce clients to implement. Thanks! Reply
Dear Nick, thank you for this great article! Do you think that you need more inspiration? Just rummage our website and give us a feedback! Best wishes! Reply
Hey Nick, This is great. The first and basic step for starting the seo for eCommerce is to finalize the keywords, which is the most hectic work to do. Optimizing the pages with the proper meta and keywords which give us rank and traffic. Your opinion about above mentioned keywords are amazing and help us to learn more. You have put a lot in this. Nice:) Reply
Hey Nick, thank you for this Articel.Could you visit my Website and give my a feedback about my keywords in the meta-description? Reply