AUTOMATING THE PROCESS
-
Key search terms uncover the most relevant local insights
-
AI engine quickly generates localized content, written to match brand voice
-
Content efficiently structured with all links validated throughout the process
AI-Powered Writing
ENSURING ACCURACY AND EFFICIENCY
AI-generated content is reviewed and enriched with real-time data, and additional local market insights
Streamlined process keeps focus on fact-checking and refinements for maximum value
Human Editing
ENGINEERED FOR RELEVANCE AT SCALE
Each step of the process is designed to enhance search visibility
Content is structured according to SEO best practices, driving improved rankings and discoverability
Optimized for Search
CASE STUDY: AI-DRIVEN CONTENT CREATION
Custom AI Content Solution Results in 43% MoM Growth
The Challenge
Greystar, the largest property management firm in the U.S. with over $300 billion in assets under management, needed a scalable SEO content strategy to compete with major rental aggregators.
Our Goals:
-
Strengthen Greystar’s B2C brand presence
-
Boost SEO over paid media for sustainable growth
-
Capture local search traffic from apartment renters
-
Drive direct leases and reduce overall CAC
300+
New pages in 13 weeks
69%
Increase in clicks in month one
3 min
Time to First Draft
Write a Title Here
This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.
Item Title
Use this space to promote the business, its products or its services.
Item Title
Use this space to promote the business, its products or its services.
The Strategy
Create a custom AI-driven content engine that balances automation with human oversight, cutting production from months to weeks while ensuring accuracy, relevance, and SEO optimization.
The Process
We began by identifying priority markets and developing a streamlined workflow that balanced speed and quality. Our approach included:
-
AI-Powered Research & Content Generation. We leveraged an agentic AI process for keyword research, link validation, and automated content creation, using our custom AI toolset to rapidly produce detailed, search-optimized pages for metro areas, cities, and neighborhoods.
-
Editorial refinement. A small dedicated team of editors fact-checked, refined, and enhanced each piece to ensure accuracy, consistency, and local relevance.
-
Efficient publishing. We launched Texas—one of Greystar’s largest markets—first, publishing 120 pages in under three months.
-
Scalability testing. With the Texas rollout as proof of concept, we created a repeatable model for nationwide expansion.
The Results
-
43% MoM growth in organic sessions across the entire website
-
69% MoM increase in clicks for pages implemented
-
1,371 more keywords ranking on the first page of the SERPs
-
Enhanced search visibility to compete
with top rental aggregators -
Launched 120 pages of optimized local SEO content in 8 weeks
-
Scaled to 300+ pages in 13 weeks
