Couldn’t agree more. Technical SEO if done right saves google crawl time and storage (ie page load speed and caching irrelevant pages). So if you clean this up google will reward you for doing so!! Reply
What would be the implications of redirect chains? Does one 301 redirect pass more juice than three 301 redirects? Reply
Google does NOT crawl a redirect if it’s in a chain of 5 or more. In other words, important pages can get lost if they’re redirected multiple times. Reply
Nice post! Particularly like the internal linking fic instructions. Will make sure my team seallows this post up ???? Reply
Thank you for sharing this, Ryan! Love your writing style as well – condensed and straight to the point. I hope you are having a nice time with your new endeavors 😉 Reply
As someone who does technical audits often, I completely agree with all of these. Great list and some even helpful to me for future use. Thanks! Reply
Thank you nice article. I have a question keyword used with a variation or you can say pillar keyword us in content still effective? Some gurus saying this technique is expired now. what you say about it : ) Reply
Great stuff and it is a coincidence that I have discussed 11 points out of 14 with my team. I just came across this article right now. Love to hear more from this website IFTF. Reply
Fantastic article Ryan, thanks for sharing! I’ve been looking for a tool like Botify, that should save a lot of time. Talking about crawl budget, what do you use to actually tell google “crawl these pages more often and ignore xxx” Appreciate it! Nemanja Reply
Da bomb! Nice bonus with Structured data. Always confuses me on how I can structure content and data into a Structured data schema. I’ll check out that plugin suggestion. Reply
Great article, thanks for sharing. Good stuff in there. I’m trying Deepcrawl at the moment, since it’s a new to me. Good work 🙂 Kkasper Reply
awesome. thanks for suggestions i fixed my seo issues, but i used website auditor by seo power suite. now i fixed 90% of my errors, more to be fixed.. Thanks for the awesome guide.. Reply
Thanks a lot Ryan for sharing the awesome guide on Technical SEO issues. Currently we working a portal where many technical things gone wrong. Specially the redirection part. I noticed most our redirection done with 302 which is not good. Then we modified it to redirect with 301. I have noticed another issue, in domain level most of the developer don’t use 301 redirection. They keep http://domain/index.html, https://domain/index.html, http://www.domain/index.html, https://www.domain/index.html. And the funny part is, all of them are exist and not redirect to a single one. I got a question for you, in Google webmaster how many domain variation you prefer to include? I add 4 version they are http://domain, https://domain, http://www.domain and https://www.domain . Reply
You can have GSC setup on all domains, but you should really only use the one that runs on the proper version of the site. Reply
Solid breakdown as always Ryan. Addressing these basics and advanced techniques are game changing for any website / business. Reply
Your vision about Technical SEO is awesome. I would like to add One more thing here… that is Broken Links. It feels bad user Experience and heavily impacts SEO ranking. Thanks, Ryan. Reply
Thank for the great post Rayn. Everything you mentioned is spot on and well worth the time spend to read it. Thanks again. Reply
Ryan, just stumbled upon this! Brilliant stuff. Definitely bookmarking the site 😉 You will see me more often from now on! All the best and have a great day. Thanks again for the great piece. Reply
Hello, I have a real quick question, it is necessary to upload the XML also to the website. and if I did not, will it affect my website a lot? Thanks Reply
Nice article! When auditing websites, I often find improper use of structured markup that’s riddled with warnings and errors. I love using Google’s Structured Data Testing Tool to check and correct these issues, but unfortunately, Google is deprecating their tool in favor of the rich results tester. I talk about this in my latest post, but outside of Google’s Structured Data Testing Tool, Merkle’s Schema Tester is my second favorite for making sure my schema markup is set up properly: https://brandonlazovic.com/best-structured-data-testing-tools-for-schema-markup Reply
Great post. I think one of the biggest technical SEO issues that is overlooked is keyword cannibalisation. An absolute PITA to manage on large sites. AHREFs have a guide called ‘How to Find and Fix Keyword Cannibalization Issues (in Seconds)’ that can help you find keyword cannibalisation using Google Sheets and Google Search Console. I’ve found it very useful in the past. Reply