GA4 Event Configuration

This webinar will cover the process of setting up events & conversions in GA4 leveraging Google Tag Manager.

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Event Configuration Webinar

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About This Webinar

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Google Analytics 4 is a completely new tool that leverages a different data model than Universal Analytics. This new model is event-based, which allows for 500 uniquely named events and up to 25 parameters within each one. There are nuances to this limit however and it’s important to understand both the limitations and the advantages to GA4 event structure.

In this webinar, we will explore the event-based model and review how to set up events, conversions & how to look at the data once set up.

Learn more about:

  • Event-based model and best practices
  • Google Tag Manager & GA4 setup
  • GA4 Event Configuration
  • Setting up conversions

Learn how to optimize your GA4 setup with FTF’s GA4 event best practices.

Josh Silverbauer | Head of Analytics / Partner
JOSHUA SILVERBAUER is a Partner & Head of Analytics at From the Future — which specializes in SEO, Paid Media, Digital Analytics, and Conversion Rate Optimization. Josh has worked with companies of all shapes and sizes to help them understand how to track their data more efficiently and make decisions using that data, which ultimately leads to higher conversion rates and more powerful marketing strategies. He also writes rock operas.