Transitioning to GA4

This webinar will cover the significant differences between Universal Analytics & GA4 and provide a in-depth understanding of what the future of Google Analytics yields.

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Transitioning to GA4 Webinar

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About This Webinar

Date: April 15th from 1:00pm-2:15pm

With the emerging transition from the Universal Analytics platform to Google Analytics 4, it is no secret that the world of online data tracking and reporting is about to undergo some major
changes – and your business needs to be prepared. Universal Analytics was a key player in the digital marketing industry over the last 10 years. But, as technology has evolved, so has the user journey. GA4 is a reporting platform built in response to the growing need to understand a user’s full journey through multiple
different devices and attribution sources. With that being said, the Universal Analytics platform will be completely sunsetted in July 2023 and removed 6 months after. In order to prepare your business for the transition from UA to GA4, you should start preparing now. This webinar, led by From the Future’s Head of Analytics, Josh Silverbauer, will help outline the necessary steps you need to take for a seamless transition from Universal Analytics to GA4.


Learn more about:

  • Key changes in the interface experience
  • Tracking advantages for cross-browser analysis
  • Next steps you should take for a successful transition


Get ahead of the competition and learn how you can optimize your analytics platform for a seamless transition to the GA4 platform.

Meet the Presenter

Josh Silverbauer | Head of Analytics / Partner
JOSHUA SILVERBAUER is a Partner & Head of Analytics at I'm From the Future — which specializes in SEO, Paid Media, Digital Analytics, and Conversion Rate Optimization. Josh has worked with companies of all shapes and sizes to help them understand how to track their data more efficiently and make decisions using that data, which ultimately leads to higher conversion rates and more powerful marketing strategies. He also writes rock operas