Leadership Team


Managing Partner

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Neil has been marketing at the intersection of technology and creative for over twenty years for clients such as UFC, Adidas, Royal Caribbean and Marriott. His forte is finding creative ways to  use data to inform audience- and creative development — a pairing that, when done well, yields campaigns that delight audiences while driving results. 

Prior to FTF, Neil started Plush Digital, where he and his team pioneered the use of content consumption data to create some of the most effective acquisition campaigns on the planet. As a media expert, Neil excels at helping clients develop holistic, channel agnostic, media strategy that is laser focused on their goals, whether that be ROI, awareness or a blend of the two. 

Neil enjoys skiing, hiking, and tacos. He lives in LA with his wife Renee, and two kids Jonah and Eden.


Managing Partner

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David has been working in digital since 1995 when he managed AOL chats with the Ramones. Since then he has co-founded 2 digital agencies and turned-around another.

As a digital strategist David has helped numerous global brands including Oakley, Callaway Golf, Bloomberg and others scale their marketing programs, producing exceptional results and building long term shareholder value.

At From the Future David continues to passionately advocate for clients, bringing them innovative solutions that have a meaningful impact on their bottom line.


Managing Partner / CEO

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Lance Hollander is an accomplished executive with over 25 years of experience in digital strategy and customer experience. Having worked with Fortune 500 brands, including notable clients like Comcast, American Standard, and Sunrise Senior Living.

Lance brings a wealth of expertise to the digital marketing landscape. His strategic vision and innovative approaches have consistently delivered impactful results for clients.  

Lance continues to drive success at From the Future by creating bold and effective digital strategies for diverse industries. He thrives on getting deep into the work of clients Customer Experience


Director, Paid Media

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Arad Lahiji brings a unique perspective to paid media, fueled by a background in finance and a passion for data-driven strategy. With an entrepreneurial mindset, he excels at translating intricate analytics into actionable insights that boost ROI and drive successful campaigns. Arad leverages powerful data visualization and modeling techniques to uncover hidden trends and optimize campaign performance.

His expertise spans diverse industries and ad platforms, supporting go-to-market strategy and execution, and driving a relentless focus on campaign optimization and maximizing conversions. Arad is committed to helping clients achieve their marketing goals through innovative, result-oriented strategies.


Director, Client Services

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Michelle Marshall Nitka has a one-track-mind and it’s all about her clients. With a strategic mindset and a client-centric approach, Michelle builds lasting relationships based on trust, transparency, and a commitment to driving innovation and excellence. 

With over a decade of experience in digital marketing, she knows what makes your audience tick, and how to keep them coming back for more. She believes that data and creative are the cornerstones of personalized digital experiences and thrives on crafting compelling content that drives the user to take a specific action – whether that’s a like, share, comment, lead, and/or purchase. 

Driven by expertise, creativity, and a relentless pursuit of excellence, Michelle champions a culture of collaboration and innovation both internally and externally.


Director, Analytics & Development

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Josh is a digital media industry veteran with a passion for marketing technology. As head of our data & analytics practice, Josh brings over a decade of experience in analytics instrumentation strategy and implementation, conversion optimization and data architecture.

Prior to joining FTF, Josh was the founder and CEO of Great Big Digital Agency, a company focused on analytics, conversion optimization and web development.

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