Digital Strategy

Your tech stack is the foundation your business is built on. We help many startups make those early yet fundamental decisions about what stack makes sense now, and into an ROI+ future. We also help established businesses build an “ad stack” that is well integrated into their already existing technology.

We know, that’s a lot of stacks. Suffice it to say we’ll make sure that your systems are integrated in a way that ensure the free-flow of data — respecting privacy norms — and that your tech stack allows you to measure results and report in real time. After all, the ability to be nimble and adjust quickly is imperative to efficient testing and scaling.

As we dive into learning about your business, your audience becomes a key component for decisioning across media channel selection, price points, offers, creative direction, and more. We’ll build out an audience blue-print that segments your audience into categories like low-hanging fruit, big spenders, biggest fans, casual fans etc. We’ll use this data to build media plans with an understanding of the value of each segment. As campaigns begin and data comes in, we’ll continually refine the audience schema and deploy it across multiple campaigns.

Conversion Rate Optimization is like finding money in the couch cushions. So many businesses are unaware of the friction right under their noses that cause potential customers to drop out of the purchase funnel. Forms that are too long, payment methods that aren’t accepted or just difficulty finding the right SKU. These are just a few of the potential pitfalls that cause perfectly qualified users to give up and go elsewhere. Every user that comes to your site and drops out effectively raises the cost of advertising and lowers your ROI.

During the onboarding phase, we’ll conduct a full CRO audit and recommend areas of your site or purchase funnel that should be fixed before we drive paid traffic to your site.

If we don’t measure it, we can’t improve it. Before we execute any marketing plan, we spend the time to build a tracking schema and then implement the tracking across every relevant platform. Proper tracking is imperative to understanding the performance of both paid and organic media as well as the value of different audiences, platforms and creatives.

Once tracking is in place and verified we move forward with a test, scale, repeat cadence. Put simply, as we test various levers, we look at the data, pick the winners to scale and start all over. Our methodology has us continually testing and endeavoring to “beat our best” squeezing out as much efficiency as possible on the way to exponential ROI.