Leverage our Third-Party Platform for Early Exposure
We’ll unlock an audience you couldn’t access before. We create editorial-style content that targets users at the beginning of their buying journey, integrate it into one of our publisher sites, and promote it via third party advertisers in paid search, social and programmatic advertising.
Trusted by innovative brands worldwide
Gain Top-of-Funnel Efficiency
Our strategy shadows the way users naturally research and make purchasing decisions. By publishing promotional content on brand-neutral platforms, we find your audience at the top of the funnel and continually engage them during the buying process. It’s like affiliate marketing, except you have complete control and aren’t perpetually dishing out large commissions.
3x CTR compared to typical programmatic placement
27% higher ROAS
18% higher AOV
Learn Fast & Scale FasterThird-Party Branding Brand Story & Positioning Brand Creative Social Ads Programmatic Ads
Fortify your market share against emerging and existing competitors through third-party advertisements. Find audiences on social media, programmatic advertising and paid search by positioning ads as long-form editorial from established publishers. You’ll have complete control over the messaging, and can optimize as needed.Brand Story & Positioning
We’ll create a compelling story to drop your brand directly into the user research process. Users tend to engage compelling informational content before they make purchases, and form deeper trust with publishers that aren’t directly selling to them. We’re not selling your brand directly – but we are putting your products and services in front of interested users.Brand Creative
The creative will look and feel like neutral editorial content, but your brand is at the heart.
Whether it’s educating consumers on a product or driving desire by identifying solvable pain points, we will give users a reason to engage more meaningfully with your brand.
The advertisements come from third-party publishers, not your brand. This creates a non-threatening environment for users to learn about a product or service without feeling like they’re being sold to.Programmatic Ads
We find markets that make sense , and just like we would with any media budget, we’ll test and optimize spend for the highest-converting channels. You won’t have to wonder whether campaigns are successful – we provide comprehensive reporting so you know what every dollar spent brings back.
Frequently Asked Questions
The Full Funnel Network is our sponsored content platform based on long-form editorial-style content. We own and manage a number of publisher sites that allow us to create, publish and promote content on this network to existing users.
It has the same authentic voice-driven content as influencer marketing, but it’s much more scalable. We’re capturing a unique traffic source and building buying intent for your products and services where your competitors are not.
Editorial content is non-threatening. Users are engaged in a different way than, say, interacting with a traditional ad. Users learn about a product or service without feeling like they’re being sold to.
The Full Funnel Network allows you to become your own affiliate. We control the messaging. We control the promotional strategy and ad spend. We can test different pieces of content to see what performs the best from a conversion standpoint.
But most importantly, we will own the data. Your affiliate partners will only show you so much, but the Full Funnel Network allows us access and control over every dataset available.