The quality of the traffic you’re generating is one of the most important metrics to assess when analyzing your demand generation efforts. You may drive tons of users, but if no one is converting, your money is being wasted. Even when they do convert online, the other half of the journey still needs to be completed offline.
In this webinar with From the Future’s Head of Analytics, Josh Silverbauer, to discuss the importance of data as it relates to the user journey. Learn how to avoid blindspots to make better performance-based marketing decisions.
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